When it comes to online visibility, the market is tough and the available front-page real estate is limited. Getting your SEO keywords right is crucial in getting a spot on the coveted first page of an internet search engine query.
You might have all the right ingredients for a successful site, but when the SEO keywords are botched, people will not find you. Here are a couple of tips on how to get your keywords right the first time.
Do some proper research
When choosing the right SEO keywords, you need to become a student again and do some proper research. This does not mean that you need to go back to college or anything, but when you do the research on the right SEO keywords, then writing your webpage’s content becomes much easier.
Your education will need a bit of a boost if you are going to get this right. The best place to start is to find out what customers in your field are looking for. Before you know it, you will be able to write an essay on all the ways that customers can potentially reach your site. It sounds easier said than done and that is why you will need to do this well.
Set your SEO goals upfront
Before you set out on choosing your SEO keywords, you need to determine what you want to achieve with it. Building your SEO keyword strategy is not a quick-fix for getting your website on the first page of a Google search. However, when you decide upfront what your aim is, then you can work with more focus.
Aspects to consider are whether you want to increase sales or brand awareness, whether you want to target a specific market or cast a wider net, or just how fast you want to see results. This will allow you to stay focused and not get discouraged when you do not see immediate results.
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Use SEO tools
You do not need to do all the hard yards when generating keywords. There are plenty of content optimization tools available that will guide you in choosing the right words. Google Ads is one of the most popular tools around and with the majority of the internet search traffic going their way, it makes sense to use it. Read also the role of a good content writer to write the best useful article.
Another tool to look into is Google Suggest which will help you find long-tail keywords that are related to your business. You will have more than enough to choose from, but the best course of action is to choose the trending words.
Think like your customers
When choosing your SEO keywords, put yourself in the shoes of your customers, and think about what they will search for. Before you got into your line of business, you were a consumer or someone interested in a particular field. When you browsed the web, there were certain things that you searched.
These keywords will also pop up when you do your preliminary research and see what your opposition is up to. Ask yourself what you would have searched and if you know of a business that does what you do, see where they rank and which keywords they use.
Mix short and long-tail keywords
Trying to use short keywords alone is not going to yield very impressive results. You need to mix things up by using long-tail keywords as well. The problem with short keywords is that they are high competition words.
Although long-tail keywords are not necessarily high-volume search terms, they tend to be more relevant and rank much easier than short ones. This does not mean that you need to focus on these alone. Rather, having a good mix of short and long-tail words is ideal.
The main thing to remember about SEO is that it is not a sprint but a marathon. It works on a trial and error basis. However, the point is to start with your SEO keyword strategy and not get discouraged when things do not work out how you imagined them to be. The more you practice, the better you will become at reading the patterns and making predictions about trends.