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A Guide to Building a Strong TikTok Profile and Getting More Followers

Given the number of successful profiles and viral videos, building a promising TikTok page with numerous followers may seem like a walk in the park. TikTok is a new social media platform focusing on videos, usually funny ones. And while it has grown exponentially in the last several years, creating an impressive TikTok profile isn’t effortless. Nor is it impossible.

Suppose you would like to create a TikTok page for whatever purpose; what do you do? Below, we’ve compiled a step-by-step, thoughtful guide to building a unique and strong TikTok profile.

Perfect the visual aspect of your TikTok profile

Since TikTok relies on video content, it’s essential to maintain the profile’s visual aspect at a high level. Apart from videos and decorations, make sure your previews are appealing. With today’s set of available technology, you can handle the matter of thumbnails quickly. For instance, take a look at this list of free thumbnail templates. You can create youtube thumbnail by adding or removing different elements.

Consider your audience

There is no denying that the audience is key to a channel’s success. If the viewers like the content, the video will likely get many views and shares. Although obvious, one specific question may arise – how to ensure the audience likes video content? 

To answer it, you need to take a step back and analyze your potential audience. If you already have followers and know something about them, try to use this info when planning your videos. Besides, don’t shy away from asking your followers directly about the content they would like to see. Interact with people and ensure to be open to their suggestions. 

Follow trends and participate in challenges

Trends are great in that they help you unite your TikTok audience and attract new ones. Following trends and accepting challenges will strengthen your persona and make you more impactful on the platform. Be that as it may, it’s essential to approach these two aspects with extreme care. 

The reason is that many trends and challenges appear on TikTok daily, and while they are mainly creative and entertaining, taking up each and every one of them will do you no good. Instead, try to find trends and challenges that pertain to your TikTok profile’s area. You are also highly encouraged to use trendy music to make your videos catchy.

Make use of hashtags

Hashtags are old hands in social media, but what’s their superpower? Being simple, they allow content makers to gather videos under one roof. Thanks to hashtags, you don’t have to look for content by endless profile checks; you just click the hashtags and enter a different digital world full of related videos. Of course, many social media users abuse hashtags, spamming and including them under irrelevant posts. Therefore, please think twice before adding any hashtag to your TikTok videos. 

Importantly, don’t forget to add viral hashtags aside from those related to your videos. Including a popular hashtag, such as #basicknowledgehub, will increase the likelihood of reaching more viewers and attracting more followers.

Design a content plan

Building a strong and widely known TikTok profile requires much more than rolling out videos. Regardless of topics, you should be meticulous in creating videos, which is why crafting a content plan is unavoidable. 

Such a plan will let you know what resources you will need to create a particular video; it will also help you edit your content, making it more coherent and pleasant to observe. 

One of the best perks of a content plan is that it’s easy to create. All you need is to know your audience along with its expectations.

Create high-quality videos

Since TikTok is a video-focused social networking service, the quality of videos must be unprecedented. Indeed, getting a solid camera might be expensive and hardly affordable. But you can’t simply give up on a good camera or smartphone. If you don’t have enough resources to purchase a decent mirror camera or iPhone, you can aim at older models or used cameras that can still produce a high-quality picture.

Determine the best time for rolling out content

There is a reason why many successful bloggers publish their posts at a specific time. While they roll out content daily, they often publish bangers at a certain day and time. Why? Because more people can reach it! This is the simplest way to increase your views and get more followers. 

So, go to the analytics section and find the Followers tab. The Follower activity subsection will provide the time and date your audience is the most active. Besides, you can keep a log to help you determine the best time for posting. 

Promote your content on a budget

Promoting videos on budget on TikTok may sound mutually exclusive at first, and rightly so. The thing is, although effective, TikTok paid ads are expensive. But it isn’t the only way to increase your views. Other than paid ads, you can cooperate with other TikTok profiles and reciprocally promote your content. It will allow you to build a rapport with the TikTok influencer community and get more active followers in the long run. 

Final Thoughts

There are many ways of building a robust/strong TikTok profile and multiplying your followers. Above are a few of such steps. Remember to learn your audience and tailor your content to their wants. It will help you make stunning and amusing videos and reach new highs. 

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